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October 2004
This Month's Tip:
Create Eye-Catching Direct Mail Pieces

Despite the popularity of Web-based applications as a means of communicating with customers and prospects, targeted direct mail still stands alone as a highly effective marketing tool. Of course, such effectiveness means mailboxes are not getting any emptier. To attract the eyeballs and imagination of recipients, your mail pieces need to stand out.

Customized MarketMail
Previously, "getting creative" with direct mail was limited to eye-catching graphics and teaser copy. That has changed with Customized MarketMail, a new postal class that allows pieces of unusual sizes and shapes to be mailed without being masked by a costly envelope. Unique designs and formats can induce substantially higher response rates than typical postcard mailers, giving you increased return on your mailer investments.

According to the U.S. Postal Service, marketing professionals at businesses such as banks, manufacturers and accounting firms have realized response rates of more than 10% using Customized MarketMail - more than five times greater than expected response rates from a "traditional" mailing. To obtain the most current information on Customized MarketMail, including production, distribution and rate information, please visit the US Postal Service website at www.usps.com/customizedmarketmail.

With Customized Marketmail, you can create die-cut specialty mailers like the invitation above.

Get Creative with Die Cutting
The new regulations have made the creative possibilities endless, as die cutting allows recipients to connect instantly with your product or service. Are you promoting a new auto insurance product, or the grand opening of a car dealership? A mailpiece in the shape of a car would really stand out in the mailboxes of your recipients.

The Diecrafters Advantage
At Diecrafters, we can help you take advantage of Customized MarketMail with high-quality die cutting and related finishing services. Upon request, we can create prototypes for your approval quickly and easily from your final die lines. That allows you to view an accurate proof of your piece just prior to production.

Let Diecrafters help you bring your mail campaigns to life with our complete range of finishing services. In addition to precision small format and standard die cutting, we provide foil stamping and embossing, mounting, easel affixing and fugitive gluing as well as standard finishing services to add a unique touch to your designs. The production muscle at Diecrafters can get your direct mail projects finished and in the mail stream as quickly as possible. Contact us today for expert planning advice on your next eye-catching direct mail project.

 

To download a printable version of this communication, please click the following link:

October 2004 Helpful Tip: Create Eye-Catching Direct Mail Pieces .pdf File

 

 

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