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March 2004
This Month's Tip:
Point of Purchase Displays

Point of purchase (POP) displays can serve a variety of functions for the products or services they advertise. In addition to attracting the attention of consumers, they can be designed to hold literature or products.

At Diecrafters, we offer several production services that allow you to create attractive and functional POP displays. Here are a few helpful ideas to keep in mind during the design and planning phase:

Consider All Factors
To create the most effective POP display possible, be sure to consider anything that will impact how it will be used. In addition to the product or service the display will feature, consider the retail setting, available shelf, counter or wall space, and the intended impact of the piece.

Decoration and Construction Possibilities
POP displays can run the gamut from bottle neck hangers to multi-dimensional shelf displays that can hold products or other materials. While pieces such as neck hangers are typically made from offset printed paper stock, many POP displays require a more rigid supporting substrate such as chipboard, foamboard, vinyl or plastic.

Decoration options include offset printed sheets mounted to a backing substrate. Die cutting can be used not only to create unique designs, but also to form easels, pockets and flaps that make POP displays more functional.

Design Highlight: Foil Stamping
Foil stamping is a great way to differentiate your POP displays. At Diecrafters, we offer foil stamping in a wide range of colors and patterns, including pigmented and holographic styles.

The Diecrafters Advantage
Consider Diecrafters to be your POP display resource. We offer a complete range of decoration and construction options, including die cutting, foil stamping, folding, gluing, mounting and more. Give us a call and let us help you plan your displays for efficient production.


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