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November 2003
This Month's Tip:
Add Some Pizzazz To Your Saddle Stitched Booklets

Saddle stitched booklets are a versatile communication format that can offer an attention grabbing mix of creative style and substance, making them ideal for a broad range of applications such as marketing brochures, product catalogs and more. When designed for efficient production booklets can satisfy all of your creative needs, meet budgets and increase response.

There are numerous finishing techniques that can bring plenty of pizzazz and functionality to booklet applications.To get you started, here are a few design ideas to keep in mind:

Die Cut Windows, Shapes and Tabs – Die cutting can be used to create windows in a variety of shapes on booklet covers, which can reveal a “sneak peak” of an image underneath for a truly eye-catching introduction.

Panels can also include die cut shapes, interactive pop-ups and pull-outs that bring booklets to life. If you’re designing a booklet that will promote a new automobile model, for example, a sliding pull-out in the shape of the car’s sleek silhouette is a sure way to grab attention.

Foil Stamped and Embossed Images - Foil stamping or embossing - or a combination of the two - is one of the best ways to add a touch of distinction to a booklet. With dozens of foil varieties and nearly unlimited embossing possibilities, these two finishing techniques can bring out the best in any design.

Creative Folding Options – Although it’s often seen as a “bridge” production process, creative folding can be used as an effective design element. For example, foldout panels are great for applications that include large images or charts.

Pocket Covers - A great way to improve the functionality of a booklet is to include pockets on the inside covers. These pockets can be designed with or without capacity, allowing them to hold a wide range of items such as pamphlets, CDs/ DVDs, etc.

Multiple stocks and panel sizes - A variation in stock or panel size can be a subtle but effective design element. For example, a short panel can be placed at either the cover or interior of a booklet to highlight specific information.

Ask Diecrafters
These are just a few of the dozens of design possibilities that can be used to enhance the appearance and functionality of stitched booklets. At Diecrafters, we can perform a complete range of finishing services under one roof, giving you plenty of design freedom and production ease.


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November 2003 Helpful Tip: Add Some Pizzaz To Your Saddle Stitched Booklets.pdf


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